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You’ve started the company. You’ve made the product… 

Now you find it’s not scalable. It’s time to pivot. 

But don’t worry, pivots are inevitable. It’s how you pivot that matters. 

In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health

As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully. 

In this episode, we discuss

  • How Bettina found a system for pivoting successfully
  • Why CEOs must remain humble
  • How to turn negative stereotypes into an advantage 

Bettina Hein, Juli Health

Related article on CEOPLAYBOOK: The Magic Wand: A Founding Story

Listen to this episode HERE.

If you have a question, join the discussion on Instagram

You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotifyor here.

By Published On: September 25th, 2020Categories: Marketing, Podcast, WomenTags: , , , , ,

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About the Author: John Belizaire

John is a versatile CEO and serial entrepreneur who has successfully founded, scaled multiple technology companies over a 20-year career. He is currently the CEO of Soluna, a company helping to shape the future of renewable energy and computing. Before Soluna, John was the founder and CEO of FirstBest, a transformative insurance software company acquired by Guidewire Software and Theory Center, an e-commerce software company acquired by BEA Systems. Before becoming an entrepreneur, John was the lead architect for Intel’s Digital Enterprise Group. John is on the advisory board of several software-as-a-service, data analytics, and insurtech startups. He is the Managing Editor of CEOPLAYBOOK Media LLC, an online publication full of sage advice for first-time founder CEOs. John is also a trustee of Harlem Academy, an independent school in New York.