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You’ve started the company. You’ve made the product… 

Now you find it’s not scalable. It’s time to pivot. 

But don’t worry, pivots are inevitable. It’s how you pivot that matters. 

In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health

As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully. 

In this episode, we discuss

  • How Bettina found a system for pivoting successfully
  • Why CEOs must remain humble
  • How to turn negative stereotypes into an advantage 

Bettina Hein, Juli Health

Related article on CEOPLAYBOOK: The Magic Wand: A Founding Story


Listen to this episode HERE.


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You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotifyor here.