John Belizaire


I am John Belizaire, the Managing Editor.

But, when people ask me the proverbial question, “what do you do?”

I answer to an identity question, ”who are you?”

I am a CEO.

I’ve had the opportunity to experience what it’s like to be in this seat several times in the past twenty years.

I am passionate about building companies and being CEO.

But, no one ever tells you what’s its really like being CEO of a startup or high-growth company.

This blog is an idea that started a few years ago.

I had just sold my second company then.

And, after working through all the emotions that go with an event like that, I started writing down my learnings.

I called it my playbook.

At first, it was just for me.

Then I thought, “Why not share these lessons with new founders and CEOs?”

That is when I started working on this project.

It’s a publication dedicated to helping new CEOs up their game by sharing real stories and practical sage advice.

Since then, I have received positive feedback from many CEOs about my long-form articles that sometimes read like stories. Many of these folks are starting their journeys at the helm of a new exciting venture.

Some are experienced leaders who enjoy my storytelling.

I write about my own experience with hiring, creating a vision, sales, marketing, insurtech leadership, branding, making decisions, handling a disaster, reading, learning from mistakes and many more topics.

I hope you enjoy reading this material as much as I enjoy writing it.

I am so happy you are here!


PS – Please connect with me on LinkedIn (me), Our LinkedIn Page, Twitter, and Instagram and join the #ceoplaybook community on social.


  • The Layer Cake: 3 Secret Ingredients for Leadership

    October 23, 2022

    The best teams are built on trust, conflict, and commitment in that order.

  • Shokunin: The Secret to Mastery as a CEO

    July 12, 2022

    Being CEO is more about your habits than your actions. 

  • Lateral Thinking: The Best Tool for Solving Impossible Problems

    April 16, 2022

    There is no way to escape impossible problems on the entrepreneurial journey. Often, the solution lies in Lateral Thinking, changing our perception of the problem.

Want Some Mental Candy in Your Inbox?

Join over 1,500+ CEOs who receive our carefully curated newsletter full of inspiration.

You’ll get thought-provoking morsels from around the web, book reviews, inspiring quotes, and exclusive tools delivered to your inbox on #motivation Monday mornings.

And, you’ll never miss our new stories and successful plays.