Archive: Branding

  • How to Name and Brand Your NewCo

    September 17, 2018

      What’s in a name? Well, a lot. Choosing the right name for your new company can go a long way in putting it on the map. I recently became CEO of a new blockchain computing company. One of my first tasks was to rename the company. Here is a brief story about how we

  • What I learned at #HYPERGROWTH17

    October 9, 2017

    I was fortunate enough to attend the first HYPERGROWTH conference hosted by Drift at the beginning of October 2017. 24 hours later, I was still resonating with the energy from the event. I thought I’d share my experience and learnings. Enjoy! The Scene The sold-out event took place at the top of 60 State Street,